About MarketWise, Inc.

Marketwise was formed in 1996 to serve the marketing communications needs of insurance agencies, brokers and companies. While we continue to specialize in providing marketing support to the insurance and risk management industry, we have extended our market reach to support a wide range of other market segments.

At MarketWise, we are business people first. We understand the importance of making your marketing effort produce real world results that contribute to the profitable growth of your business. We work on your behalf to created a coordinated marketing strategy tuned to the specific objectives of your business. From our perspective we seek to:

  • Increase Retention of Clients

  • Cross-Sell Other Products and Services

  • Increase Sales and Income From Existing Clients

  • Establish A Consultative Relationship With Clients/Prospects

  • Establish A Strong Brand and Professional Image

  • Establish a Consistent Marketing Message

  • Develop New Market Segments

  • Attract and Develop New Clients

  • Generate Increases in Sales and Income Long-Term

From a business relationship standpoint, we believe in getting to know you and your business. For many of our clients, we work as an extension of the organization acting as their marketing department.



As an example, on a newsletter project we research the topics, write the copy, develop the design, take the newsletter to print and distribute the newsletter. We do the work and enable your staff to stay focused on core business activities.

The principals of the business include two individuals with extensive business experience:

Guy Pridgen, Jr. started his business career with Allstate Insurance Company as an underwriter. Since that time he held managerial positions with Allstate Insurance Company and USF&G Insurance company including positions as Market Analyst, Territorial Underwriting Manager, Personal Lines Manager and Agency Production Manager. He holds a Bachelor of Science degree from Middle Tennessee State University in Political Science with a major in International Affairs and minors in Economics, Finance, Management and Marketing. He serves as President of MarketWise, Inc.  

Ruth Karlin Barrett began her insurance career with USF&G as an Insurance Trainee successfully completing USF&Gs highly respected School of Insurance. She then assumed the position of Personal Lines Underwriter responsible for risk selection, production and profitability for the company.  Ruth continued to follow the Agency Management career track at USF&G as a Senior Personal Lines Underwriter responsible for a several supervisory and agency management functions within the company. She holds a Bachelor of Business Administration Degree from Ft. Hays State University with a major in Finance and a minor in business management. She serves as Vice-President of MarketWise, Inc.




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MarketWise, Inc
P.O. Box 3285
Brentwood, TN 37024
T. 615-851-2154
F. 615-851-9451